Endoscopic weight loss interventions need lifestyle component

Marketing and procedure pricing are other concerns for the physician who is contemplating an obestiy-intervention practice. A great marketing tool is delivering seminars to patients, either in person or on the Internet. The general format for such a seminar addresses the health risks of obesity, the range of intervention options in addition to what you are offering, and the objective risks and benefits for each of the intervention options. Prospective patients who respond to your presentation and contact you should receive very prompt callbacks. Regarding pricing, Dr. Sullivan recommended making sure that the price you charge will fully cover all costs, including the potential cost of complications.

mzoler@mdedge.com