One thing I know for sure is that online ratings will continue to be an increasingly important player in how patients select health care providers and evaluate care delivered. The more we educate ourselves about the online world, the better care and service we will be able to deliver to our patients.
Dr. Benabio is a partner physician in the department of dermatology of the Southern California Permanente Group in San Diego, and volunteer clinical assistant professor at the University of California, San Diego. Dr. Benabio is @dermdoc on Twitter.