Direct-to-consumer ads and their effect on prescribing behavior

Commentary

Direct-to-consumer ads and their effect on prescribing behavior

J Fam Pract. 2006 June;55(6):1-2

References

1. Holmer AF. Direct-to-consumer prescription drug advertising builds bridges between patients and physicians, JAMA 1999;281:380-382.

2. The IMS Health Report—Pressure Zone. Medical Marketing & Media 2005; (May):fig.7, fig. 9. Available at: offline-hbpl.hbpl.co.uk/Misc/MMM/Features/MAY05%2036-50%20IMS.pdf. Accessed on May 25, 2006.

3. Kaiser Family Foundation Prescription drug trends—a chartbook. July 2000, Ex. 3.13. Available at: www.kff.org/rxdrugs/3019-index.cfm. Accessed on May 25, 2006.

4. Cline RJW, Young HN. Marketing drugs, marketing health care relationships: A content analysis of visual cues in direct-to-consumer prescription drug advertising. Health Commun 2004;16:131-157.

5. Young HN, Cline RJW. “Look George, there’s another one!” The volume and characteristics of direct-to-consumer advertising in popular magazines. J Pharm Mark Manage 2003;15(3):7-21.

6. Young HN, Cline RJW. Textual cues in direct-to-consumer prescription drug advertising: Motivators to communicate with physicians. J App Commun Res 2005;33:348-369.

Direct-to-consumer ads and their effect on prescribing behavior

References

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