• Publish hardback picture books that contain before and after pictures of the services you offer. Mrs. Luksa described this as "a classy way of educating patients about what you do and what the procedure entails" before their consultation with you. The same result can be achieved with an iPad book and/or a DVD reel, which eliminates printing costs.
• Display retail products. People won’t know what cosmetic products you sell unless they can see them. "Walk through any department store," Mrs. Luksa said. "Women love touching and sampling the products. They’ll want to do the same in your office. Create and display packages of products to up-sell."
• Ask for referrals. Word of mouth is crucial, especially in today’s economic environment. "You don’t want to come off as being needy, but don’t be shy to ask for referrals when the situation feels appropriate," Mrs. Luksa noted. "Maybe display a sign that says, ‘the highest compliment we can receive is the referral of your family and friends.’ The same goes for asking for reviews on Yelp and other review sites, which almost every doctor could use more of."
Mrs. Luksa said that she had no relevant financial conflicts to disclose.