Aesthetic Dermatology

Don't Delegate Cosmetic Procedures, Expert Says


 

EXPERT ANALYSIS FROM THE ANNUAL MEETING OF THE AMERICAN ACADEMY OF COSMETIC SURGERY

Do the procedures yourself. This allows you to see the patient every 3-4 months to recommend ancillary treatments and surgery.

Dr. Obagi said she charges patients by the amount of toxin or filler used, not by the specific anatomic area she treats. That works well, she said, "because some patients may require 12 U in an area of the face while another patient may require 50 U in that same area."

She said she runs two parallel schedules to optimize efficiency. For example, her afternoon consultation times are at 1 p.m., 1:30 p.m., 2 p.m., 2:30 p.m., 3 p.m., 3:30 p.m., and 4 p.m., while her treatment times for botulinum toxin type A and filler patients are at 1:45 p.m., 2:15 p.m., 2:45 p.m., 3:15 p.m., and 3:45 p.m. "So after I finish a consult in one room, I go into another room and do a quick treatment," she said. "I come back out and go to the next consult."

Dr. Obagi said she had no relevant financial disclosures.

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